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<channel>
	<title>Supervillain Design</title>
	<link>http://www.supervillaindesign.com</link>
	<description>Supervillain Design</description>
	<pubDate>Sun, 06 Mar 2011 17:53:50 +0000</pubDate>
	<generator>http://www.supervillaindesign.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Dynamite</title>
		<link>http://www.supervillaindesign.com/Dynamite</link>
		<comments>http://www.supervillaindesign.com/following/supervillaindesign.com/Dynamite</comments>
		<pubDate>Sun, 06 Mar 2011 17:53:50 +0000</pubDate>

		<dc:creator>Supervillain Design</dc:creator>
		
		<category><![CDATA[identity]]></category>

		<guid isPermaLink="false">1137325</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/44072/1137325/DYN_dyn_logo_4C_rev.png" border="0" width="400" height="300" width_o="400" height_o="300" src_o="http://payload.cargocollective.com/1/1/44072/1137325/DYN_dyn_logo_4C_rev_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/1137325/DYN_dyn_logo_4C.png" border="0" width="400" height="300" width_o="400" height_o="300" src_o="http://payload.cargocollective.com/1/1/44072/1137325/DYN_dyn_logo_4C_o.png" align="left" /&#62; 
A project from the archives. This was a rebranding project for Horizon Hobby, Inc. It's still in use today.

Client: Horizon Hobby, Inc.
Project: brand identity
Link: www.horizonhobby.com</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Softcrylic</title>
		<link>http://www.supervillaindesign.com/Softcrylic</link>
		<comments>http://www.supervillaindesign.com/following/supervillaindesign.com/Softcrylic</comments>
		<pubDate>Sat, 26 Feb 2011 18:53:36 +0000</pubDate>

		<dc:creator>Supervillain Design</dc:creator>
		
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">1106692</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/44072/1106692/Screen shot 2011-02-26 at 12.41.39 PM_640.png" border="0" width="640" height="406" width_o="1428" height_o="907" src_o="http://payload.cargocollective.com/1/1/44072/1106692/Screen shot 2011-02-26 at 12.41.39 PM_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/1106692/Screen shot 2011-02-26 at 12.43.16 PM_640.png" border="0" width="640" height="409" width_o="1429" height_o="915" src_o="http://payload.cargocollective.com/1/1/44072/1106692/Screen shot 2011-02-26 at 12.43.16 PM_o.png" align="left" /&#62; 
Softcrylic is a global IT services company dedicated to delivering effective business solutions including application development and maintenance, testing, enterprise solutions, business process outsourcing, systems integration and staffing services as well as pre-defined solution frameworks.

They needed a fresh, new web presence which effectively communicated their ideas and solution offerings to their existing and future clients.

Client: Mechanizm Design
Project: web design, web development
Link: www.softcrylic.com</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Human Kinetics</title>
		<link>http://www.supervillaindesign.com/Human-Kinetics</link>
		<comments>http://www.supervillaindesign.com/following/supervillaindesign.com/Human-Kinetics</comments>
		<pubDate>Sun, 09 Jan 2011 07:54:03 +0000</pubDate>

		<dc:creator>Supervillain Design</dc:creator>
		
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">916878</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/44072/916878/hk_home_640.jpg" border="0" width="640" height="503" width_o="1106" height_o="870" src_o="http://payload.cargocollective.com/1/1/44072/916878/hk_home_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/916878/hk_prodpage_640.jpg" border="0" width="640" height="503" width_o="1106" height_o="870" src_o="http://payload.cargocollective.com/1/1/44072/916878/hk_prodpage_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/916878/hk_storefront_640.jpg" border="0" width="640" height="503" width_o="1106" height_o="870" src_o="http://payload.cargocollective.com/1/1/44072/916878/hk_storefront_o.jpg" align="left" /&#62; 
The Human Kinetics mission is to produce innovative and informative products in all areas of physical activity that help people lead healthier, more active lives. They needed a website that could cater to their growing worldwide audience. This redesign covered both existing and new areas of their website including, homepage, product pages, storefronts, community center and more.

Client: Human Kinetics
Project: web design
Link: www.humankinetics.com

(design note: development varied from the final delivered designs. supervillain design did not develop the final live site.)</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Gabe Bridwell</title>
		<link>http://www.supervillaindesign.com/Gabe-Bridwell</link>
		<comments>http://www.supervillaindesign.com/following/supervillaindesign.com/Gabe-Bridwell</comments>
		<pubDate>Sat, 25 Sep 2010 16:23:20 +0000</pubDate>

		<dc:creator>Supervillain Design</dc:creator>
		
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">658415</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/44072/658415/gb_home_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/658415/gb_home_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/658415/gb_gallery_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/658415/gb_gallery_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/658415/gb_gallery_overlay_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/658415/gb_gallery_overlay_o.jpg" align="left" /&#62; 
Gabe is a comic book artist and teacher at the Joe Kubert School of Cartoon and Graphic Art. He's also a good friend from my home town. Gabe needed a simple website that showed off his work, process and creative inspirations. We designed and developed a piece that was more about "Gabe" than the site itself.

Client: Gabe Bridwell
Project: web design, web development
Link: www.gabebridwell.com</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Electrix</title>
		<link>http://www.supervillaindesign.com/Electrix-1</link>
		<comments>http://www.supervillaindesign.com/following/supervillaindesign.com/Electrix-1</comments>
		<pubDate>Sat, 25 Sep 2010 04:07:16 +0000</pubDate>

		<dc:creator>Supervillain Design</dc:creator>
		
		<category><![CDATA[advertising, print]]></category>

		<guid isPermaLink="false">657794</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/44072/657794/ECX_consumer_ads.png" border="0" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/1/44072/657794/ECX_consumer_ads_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/657794/ECX_trade_ad.png" border="0" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/1/44072/657794/ECX_trade_ad_o.png" align="left" /&#62; 
Electrix RC is a Horizon Hobby, Inc. brand built on the concept of feature-rich, yet affordable, radio control trucks. We designed the brand with the idea that the people that buy these trucks are the same group that enjoy video games, outdoor adventure sports and everything else that's "cool" for a young adult audience. 

The print advertising had to reflect this approach. We developed spots that relied on the product, branding and economical headlines alone. No gimmicks or overly styled imagery. Also, campaigns were developed to reach both consumers and the large retailer base.

Client: Horizon Hobby, Inc.
Project: brand identity, web design
Link: www.ElectrixRC.com</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Blade</title>
		<link>http://www.supervillaindesign.com/Blade</link>
		<comments>http://www.supervillaindesign.com/following/supervillaindesign.com/Blade</comments>
		<pubDate>Sun, 19 Sep 2010 15:22:46 +0000</pubDate>

		<dc:creator>Supervillain Design</dc:creator>
		
		<category><![CDATA[identity, web design, advertising]]></category>

		<guid isPermaLink="false">644365</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/44072/644365/blade_logo_rev.jpg" border="0" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/1/44072/644365/blade_logo_rev_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/644365/blade_logo.jpg" border="0" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/1/44072/644365/blade_logo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/644365/blade_home_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/644365/blade_home_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/644365/blade_product_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/644365/blade_product_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/644365/blade_gallery_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/644365/blade_gallery_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/644365/blade_details_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/644365/blade_details_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/644365/blade_consumer_ads.png" border="0" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/1/44072/644365/blade_consumer_ads_o.png" align="left" /&#62; 
The Blade brand is recognized as being the leader in radio control helicopter design and innovation. Horizon Hobby, Inc. wanted a brand identity that properly reflected this image. We designed an entirely new look and feel for all of the Blade branding, packaging, advertising and website.

Client: Horizon Hobby, Inc.
Project: brand identity, web design
Link: www.bladehelis.com</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Electrix</title>
		<link>http://www.supervillaindesign.com/Electrix</link>
		<comments>http://www.supervillaindesign.com/following/supervillaindesign.com/Electrix</comments>
		<pubDate>Sat, 18 Sep 2010 20:09:23 +0000</pubDate>

		<dc:creator>Supervillain Design</dc:creator>
		
		<category><![CDATA[identity, web design]]></category>

		<guid isPermaLink="false">643194</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/44072/643194/ecx_home_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/643194/ecx_home_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/643194/ecx_product_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/643194/ecx_product_o.jpg" align="left" /&#62; 
Electrix RC is a Horizon Hobby, Inc. brand built on the concept of feature-rich, yet affordable, radio control trucks. We designed the brand with the idea that the people that buy these trucks are the same group that enjoy video games, outdoor adventure sports and everything else that's "cool" for a young adult audience. The result is a clean site with high-impact imagery.

Client: Horizon Hobby, Inc.
Project: brand identity, web design
Link: www.ElectrixRC.com</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>ISS</title>
		<link>http://www.supervillaindesign.com/ISS</link>
		<comments>http://www.supervillaindesign.com/following/supervillaindesign.com/ISS</comments>
		<pubDate>Sat, 18 Sep 2010 19:14:37 +0000</pubDate>

		<dc:creator>Supervillain Design</dc:creator>
		
		<category><![CDATA[identity, web design]]></category>

		<guid isPermaLink="false">642994</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/44072/642994/iss_logo_redesign.jpg" border="0" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/1/44072/642994/iss_logo_redesign_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/642994/iss_logo_rev.jpg" border="0" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/1/44072/642994/iss_logo_rev_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/642994/iss_logo.jpg" border="0" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/1/44072/642994/iss_logo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/642994/iss_home_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/642994/iss_home_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/642994/iss_product_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/642994/iss_product_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/642994/iss_product_overlay_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/642994/iss_product_overlay_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/44072/642994/iss_2ndLevel_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/1/44072/642994/iss_2ndLevel_o.jpg" align="left" /&#62; 
Since 1984, ISS has been a global leader in the development and design of highly sensitive scientific instrumentation for research, clinical and industrial applications.

ISS has been a client of Mechanizm Design for quite some time and for this project, I was lucky enough to be able to contribute to the design and development of the new identity and website.

It was very important for us to deliver an experience that felt as scientific and high-end as the instruments ISS develops. But at the same time, the loads of product and research data needed to be very accessible and easy to use.

Client: Mechanizm Design
Project: identity design, web design, web development
Link: www.iss.com</description>
		<wfw:commentRss></wfw:commentRss>

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