Electrix RC is a Horizon Hobby, Inc. brand built on the concept of feature-rich, yet affordable, radio control trucks. We designed the brand with the idea that the people that buy these trucks are the same group that enjoy video games, outdoor adventure sports and everything else that's "cool" for a young adult audience.

The print advertising had to reflect this approach. We developed spots that relied on the product, branding and economical headlines alone. No gimmicks or overly styled imagery. Also, campaigns were developed to reach both consumers and the large retailer base.

Client: Horizon Hobby, Inc.
Project: brand identity, web design
Link: www.ElectrixRC.com